Event Publicity Checklist

Be sure to read the Publicity Tips


As soon as you have a speaker, room, and a date established:

  1. Post event on internal University event calendars and campus newspaper events sections
  2. Prepare campus flyers and table tents (for dining halls and other public seating areas) 
  3. Prepare press advisory
  4. Post event on the Undercurrent website
  5. Prepare event notification emails

As the event gets closer:

  1. Contact appropriate University staff to arrange display of table tents (Six weeks in advance)
  2. Print flyers to hand out to designated club volunteers, assign posting locations & posting location checkers (The regularly scheduled club meeting preceding the event)
  3. Assign chalking locations (Same club meeting)
  4. Email club mailing list (Three weeks in advance)
  5. Create a Facebook event; ask club members to invite Facebook friends to the event (Three weeks in advance)
  6. Contact community Objectivist clubs and other sympathetic student clubs and ask them to send your email announcement (Contact them two weeks in advance but ask them to send it one week in advance)
  7. Email club mailing list again (Two weeks in advance)
  8. Post flyers (don't forget in the Student Activities Center) (Ten days in advance)
  9. Assemble table tents hand out to designated club volunteers, assign posting locations & times. Also distribute chalk. (Ten days in advance)
  10. Email club mailing list again (One week in advance)
  11. Send out press advisories (One week in advance)
  12. Send event email to HBL (One week in advance)
  13. Create Facebook ads (One week in advance)
  14. Post table tents (Five days in advance)
  15. Chalk the campus (Three & two days in advance)
  16. Email club mailing list final reminder (Three days & one day in advance)

Follow Up:

  1. Send ARI your attendance, media mentions, and any other useful information about the event.
  2. Send the audio recording to ARI, if you made one.
  3. Send out an email informing any club sign-ups of your upcoming meetings and events.

 

These recommendations are based on material provided by Maria McRaven.